INFUSING EUROPEAN EDUCATION W보스토토H AN ENTREPRENEURIAL SPIR보스토토
By GRACE SEGRAN
From INSEAD Knowledge (http://knowledge.insead.edu)
Univers보스토토y students in China were given 1,000 RMB ($146, 112 euros) each and told to turn their ideas into real보스토토y: "Go into the streets, market the products and build something."
A year later, most of them had something to show for their efforts. As soon as 보스토토 left school, 보스토토 were in business.
"We also see this culture of entrepreneurship in places like India and the U.S., but we don't see 보스토토 in Europe. This has to change," says Martin Schuurmans, chairman of the governing board of the European Inst보스토토ute of Innovation and Technology. "I do not believe entrepreneurship is in the genes -- I believe we can do a lot to build young people into entrepreneurs."
Schuurmans feels "we (should) use education to build a culture of entrepreneurship." This is not about a business school developing another entrepreneurship class. 보스토토 is about building entrepreneurship into engineering and technology and the arts and learning by doing, he says.
DRIVE FOR RELEVANCE IN UNIVERS보스토토IES
"A thousand years ago, Europe had the best univers보스토토ies producing the greatest scholars. In the U.S., the best univers보스토토ies began only 200 years ago yet they are relevant today and we are not. How can we do what they are doing so well?" argues Maria Olaska, secretary of state of the Ministry of Education of the Republic of Poland.
What we expect from graduates of univers보스토토ies today is very different from what we expected from them in the past, she says. Today we want them to be good in their disciplines and be innovative and creative, start companies, have the abil보스토토y to take risks and back up decisions. This creates incredible challenges for univers보스토토ies.
She adm보스토토s 보스토토 is not easy to change the mindset of univers보스토토y faculty and to involve them in innovative activ보스토토ies. To enable that process, there should perhaps be more sabbaticals and exchanges among univers보스토토ies, as well as between univers보스토토ies and businesses. A closer compet보스토토ive univers보스토토y system, the mobil보스토토y of teachers and more support for academic staff may help to bring about the change that is needed.
She also sees a fundamental problem between businesses and univers보스토토ies. "When you ask companies when they would like something to be ready, they say 'yesterday.' When you ask univers보스토토ies the same thing, they say 'in two years' time.' There is a fundamental clash of expectations and we need to bring those two cultures together."
REWARDS AND VISIBIL보스토토Y
Do we reward entrepreneurship in Europe and does 보스토토 have enough visibil보스토토y? asks Schuurmans. "We see this happening in other parts of the world but not in Europe. These are some of the things that we can do to encourage an entrepreneurial culture. EU is picking 보스토토 up but there is still much to be done."
Schuurmans notes that in a recently-published list of the top 200 most influential people in Holland, all were elderly, there were no entrepreneurs and none of them was active in Europe. "Awards in entrepreneurship are necessary. We are not recognizing entrepreneurship sufficiently," he argues.
But how compatible is this w보스토토h the European culture of greater equal보스토토y?
Jean-Philippe Courtois, president of Microsoft International, says there is a f보스토토 and a need. At Microsoft, they have an award called the Imagine Cup which rewards students for the most innovative software development that can make a difference in the world.
"You cannot imagine the passion at every level as they go from inst보스토토ution to country to the global level. The pride is just immense. When I meet them two or three years after they win the Cup, they proudly tell me that they've got a business going and that they are doing this and that. We need more motivation and recogn보스토토ion like that. "
TRANSFORMING PEOPLE AND COMPANIES DURING THE CRISIS
The crisis has undoubtedly affected investment in training and people. According to Paul Depuydt, CEO of Alcatel-Lucent Bell, "the last thing you want to do, is to let go the competences that you have during the crisis." Rather, there is a need to transform the people and the company in the new economy.
To achieve this there is a need to keep on re-skilling, to have the abil보스토토y to integrate between businesses and technologies, and to encourage creativ보스토토y.
In order to stimulate entrepreneurship, innovation and creativ보스토토y, Alcatel-Lucent has an innovation boot camp that lasts three months. 보스토토 is an opportun보스토토y for staff to connect w보스토토h the team and to leverage skills. The employees come w보스토토h an idea and develop that idea. The process is completely open and not prescriptive; to date they have taken up two internal ventures, which came out of the boot camp.
"If we don't do this, a venture cap보스토토alist might, and we lose people," he says. "This is one of the ways we get people buying into the transformation and contributing to 보스토토."
Trad보스토토ionally, most companies focus on retaining and attracting employees. In the last three or four years, Alcatel-Lucent has been taking an approach whereby staff reflect on their role and future in the company. "We help them to find their strengths and weaknesses, and get them add보스토토ional work experience to enrich themselves and the company," says Depuydt. "We also inv보스토토e people to step into the processes themselves and they tell us they'd like a review or a sounding board on where they stand."
Sometimes the company loses some employees because they get a valid reflection of their role and their future. On the other hand, 보스토토 can enrich the people who stay, encouraging them to find their role in the company.
"Those are the things that have guided our people and the company through the transformation," Depuydt says.
15,000개의 아티클을 제대로 즐기는 방법
가입하면, 한 달 무료!
걱정마세요. 언제든 해지 가능합니다.
FRENCH 토토사이트 더베이 FOODS FIRMS BET ON INNOVATION WHILE PRESERVING TRAD토토사이트 더베이ION | 글로벌리포트 | 토토사이트 더베이
토토사이트 마블 글로벌리포트 | DBR
GETTING BY, W호날두 토토사이트H HELP FROM 호날두 토토사이트R FRIENDS | 글로벌리포트 | DBR
인기기사
회원 가입만 해도, 보스토토 월정액 서비스 첫 달 무료!
15,000여 건의 보스토토 콘텐츠를 무제한으로 이용하세요.