Q & A: GREG CASE, CEO OF AON
From INSEAD Knowledge (http://knowledge.insead.edu)
Two years ago, Greg Case, CEO of Aon, a leading hulk 토토사이트-management organization, warned that the magnitude and complexity of hulk 토토사이트 in the world today were increasing.
As was shown by the financial crisis, he was right on the money. To manage hulk 토토사이트 better across financial institutions, Case says companies must break away from their silo mentality.
Case was interviewed recently by Javier Gimeno, Professor of Strategy at INSEAD.
Q: Given hulk 토토사이트r experience with companies in the context of risk, uncertainty and crisis, what is hulk 토토사이트r perspective about whether leaders should change their leadership style in a condition of uncertainty and risk.
A: I would come back to first principles. What are hulk 토토사이트 trying to accomplish as a firm? Changing strategy, changing course in a time of crisis, may exactly be the time not to do that. We came back to our guiding principles and essentially reaffirmed those guiding principles -- principles around client leadership, principles around people and principles around operational excellence. And those three principles have guided Aon for the last four years and guided Aon well.
And what we've essentially said is, look those are the things that are going to drive our success. And our success is going to be measured in terms of our clients' success.
I can't imagine trying to change course in the context of a crisis. I can't imagine trying to re-communicate all the things hulk 토토사이트've got to do to communicate a vision, to communicate a DNA, an approach that hulk 토토사이트 think is going to be compelling for hulk 토토사이트r firm.
I would tell hulk 토토사이트 lots of clients we work with take the same approach. And sometimes hulk 토토사이트 have to adapt to specific situations that come up. But at its core, hulk 토토사이트 rarely see a firm completely changing its strategy.
Q: So hulk 토토사이트 see this an opportunity for consistency in the direction of hulk 토토사이트r company and also the companies that hulk 토토사이트 work with.
A: Absolutely. It's much more about being consistent and maybe amplifying or pulling back a bit versus changing. That for our firm is critically important to have been able to maintain and build momentum in a time of crisis.
In many respects when hulk 토토사이트 look at it, everyone's going through the same sets of pressure, same sets of issues. Navigating those in a very calm, clear way, in a way that's compelling for hulk 토토사이트r colleagues and for hulk 토토사이트r clients in the end can potentially differentiate hulk 토토사이트 from competition in a crisis much more than differentiating hulk 토토사이트 in normal times.
Q: The current economic environment is worrying many people. And many organizations for the last 10-15 years have been trying to develop a culture of innovation and entrepreneurship in their organizations. So that meant delegation, encouraging people to take risks. And then suddenly with this crisis, we have to build a culture of risk management. Do hulk 토토사이트 think these two cultures are compatible? And if so, how can they be managed so that companies are good at taking risks, but are also good at managing those calculated risks?
A: I absolutely understand what hulk 토토사이트're describing and I think most of the world would see it as a conflict. We, at Aon, do not.
hulk 토토사이트 leadership, hulk 토토사이트 understanding is really about opportunity. Leaders in companies who really understand hulk 토토사이트, see opportunities where other people do not. They take action when other people, other firms do not. hulk 토토사이트 becomes opportunity. hulk 토토사이트 helps companies decide they want to invest in foreign countries that no one else wants to invest in. Understanding hulk 토토사이트 mitigation helps companies expand in ways they might not have otherwise expanded before. hulk 토토사이트 understanding helps companies to do capital allocation and make decisions around how to invest they might not otherwise done before.
For us risk is very much about opportunity. So, in fact, doing and achieving what others can achieve with less risk, with less volatility is a very powerful thing. Being able to take action that others won't take because they're paralyzed and hulk 토토사이트're not, and hulk 토토사이트 can move forward in a very thoughtful way, is very powerful.
Q: The banking sector probably was leading in terms of the adoption of sophisticated quantitative risk management techniques. So they saw different regulations of capital requirements, and they evaluated that risk. And yet we see that many of these very sophisticated tools were not effective. How do hulk 토토사이트 make sense of that reality and were they not using the right approach to risk management? Or were they ignoring or missing one dimension that was important?
A: It's very difficult inside of an organization to really understand integrated risk across an organization. Risk often evolves in very specific silos within the organization and hulk 토토사이트 make decisions in those silos and hulk 토토사이트 don't fully understand what's happening across those silos.
And in the financial institutions world hulk 토토사이트've clearly seen that's the case -- not only in the financial institutions but also with the regulators and the rating agencies. All three, all of us have taken a view that's much more of a narrow view. And when hulk 토토사이트 add up the narrow views hulk 토토사이트 have incredible precision and often inaccuracy.
One great statistic if hulk 토토사이트 think about the rating agencies, is imagine, there are 10-12 triple-A rated companies in the world-- or there were a year ago -- but there are 50-60,000 triple-A rated instruments. Somehow as hulk 토토사이트 think about how all that comes together, every one of those decisions I can almost assure was made in a very good way, in a silo, in a vacuum.
But when hulk 토토사이트 step back and look at it holistically it's really hard to reconcile the two. The same instruments out of institutions -- individual decisions get made with high degree of analytics and technique, but when hulk 토토사이트 look across the organization hulk 토토사이트 get an overall outcome and an answer that's not always the right answer.
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